How many times have you walked into a room and seen nearly everyone on their phones?
With the world at our finger tips, we can access anything. However this ‘connection’ isn’t all what it seems. This new co-dependency we have with our phones has us always holding our phones or checking them for the stupidest things reasons like ” just checking the time”. I have checked my phone to ‘see the time’ but actually didn’t even look at it and had to actually re-look at my phone.
Maybe this is why UNICEF has decided to tackle this addiction head on with their campaign ‘Tap Project’. The original campaign was for people to donate $1 at restaurants for a free glass of water. However, since 2014 they have recognised this addiction and have adapted the campaign for it to involve asking people to put their phones down when out. This year it began on March 1st and coincides with World Water Week.
They have a specialised app that will count how long they can go without their phones and for every minute you don’t touch it, sponsors will donate $1. This will give one day’s worth of clean water to a child. Smart move my UNICEF to integrate this new addiction into a great cause. You will have a clear conscious and are doing a good thing not only to your own mental health but fundraising too.
On their website, they say:
This year’s initiative provided clean, safe water for children around the world by encouraging you to stop texting, calling, emailing, tweeting and posting — and challenge your friends to do the same.
UNICEF’s aim for this campaign is to remind people how insignificant and #firstworldproblems not grabbing your phone the instant it buzzes is and to compare it to those in developing countries not having a basic need like clean water.
Last year it was very successful, as more than 2.6 million people spent nearly 255 million minutes not touching their phones, in just only a month and a half. This year, it was also very successful with today’s (22 October 2015) total days at 713 minutes, meaning water will be supplied for 71.3 days. More statistics of today’s results are in the image below.
Here is the campaign video:
2015 UNICEF Tap Project: Put Down Your Phone To Help Give Clean Water to Kids
Put down your phones and give to a good cause. Kill two birds with one stone!
x BL x