‘I Forgot My Phone’

A short film was conducted in 2013 called ‘I Forgot My Phone’. It detailed the obsession with our phones and how we are becoming more isolated and not being invovled in real life. It has over 48 million views and was created by comedian and actress Charlene deGuzman.

The videos starts with a couple in bed, the woman played by deGuzman, with the boyfriend fixated on his phone rather than cuddling with her. It goes through regular day to day activities showing the life of someone without a phone. Instead of it portraying the positives of not having a phone like enjoying friends company, activities and life. It shows how lonely it can be and how isolated you really are.

tumblr_ns69zicdIB1u6uyh0o1_500The video shows scenes of deGuzman at lunch with her friends while they are on their phones, concerts with people filming it, recording and taking photos instead of listening, talking selfies and many others. It gives people another view of what smartphone usage looks like to an outsider and it ain’t pretty!

This video is a great representation of what is happening in today’s society. We might be ‘social’ and ‘involved’ when out with friends but we are not physically there. How many times have you  been out at dinner and been on your phone or been with someone else on their phone.  We are missing out on life and big moments because we are all too busy texting, Snapchatting and Instagraming the moment instead of actually being present and living them.

Not only is it lonely, but people are missing out on or forgetting basic subtle cues when with people. These missed facial expressions and eye contact change the whole conversation, tone and context. You may as well text them instead. Wifi and being online has become a basic need.

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x BL x

 

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IDK My BFF Jill

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This has always been such a great campaign by Cingular. It resonated with so many teens and mums and is still so relatable today. The amount of times it has appeared on my tumblr feed tagged as ‘#iconic’.

If you can’t let go of your phones for the sake of your health, at least reduce your usage for the sake of your phone bills! Jill can wait.

x BL x

ABC Gruen’s – The Pitch

To welcome back the 7th season of ABC’s Gruen, they tackled one of the more recent issues – FOBO and constantly being connected. Can they persuade you to give up your phones??

They tackle the idea from both Gen Y and Gen X and come up with two very different ideas. One side aims to create hysteria and fear for privacy with pushing the idea that your phones are never safe and are so easily accessible in today’s society. While the other side aims at an older demographic and illustrates the idea of ‘a real man uses a landline’, using concepts of Bond and powerful historical men.

Which one appeals to you more? Or do you think they missed the whole concept??

Check the video below:

x BL x